Vlogging for Business – A Must Have in Your Marketing Mix8 April 2021 | Archita for Red Bangle
Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out of the books of successful business vloggers such as Roberto Blake and Gary Vaynerchuck.
It’s a well-known fact that people prefer video over text for branded marketing information. People spend up to 2.6 times as long on web pages with video than without video. And in the light of the coronavirus pandemic, a Wyzowl survey reports that 91% of marketers feel videos are more important for their brands.
If you’re looking for ideas to take your business vlog off the ground, here’s simple advice: instead of stressing yourself out about new and creative content ideas, simply document your business or your life as the owner/employee. Let your customers connect with your brand more personally.
1. Vlogs are easier and more affordable to produce
These days vlogging can be done with nothing more than a smartphone, making it easier and cheaper to create them. Of course, you’ll want to spend some money to ensure that the quality of your audio video looks professional, but it’s more affordable to do so now than ever before.
2. Vlogs are engaging and mobile-friendly
It’s much easier for your customers to watch your videos than read your blogs on their smartphones. It also enables you to engage with your customers on a personal level, much more easily.
3. Vlogs are most effective during the pandemic
While everyone is still following social distancing and human interactions are limited, vlogging can be a useful tool that will help you stay connected with your audience. It adds a human component to your brand, allowing customers to remember who you are and form a positive relationship with your brand.
4. Vlogs help build audience involvement
An extension of the point above, vlogs help your brand’s personality come to life. Most businesses only go as far as their ‘about me’ sections or perfunctorily introduce their teams on their websites, leaving a lot of ground uncovered. Vlogging gives you a chance to make your content immediate, personal and local. It helps you showcase your business’s intent and relate to your customers on a personal level. For brands with larger audiences, vlogs are a great way to build trust and provide clarity that makes your TG feel safe enough to invest in your business.
5. Vlogs can amplify your content
Since people already like consuming video content, especially with pandemics in the picture, it works to your advantage to vlog and increase your outreach. It helps improve your overall brand visibility, boosts traffic to your website, and increases sales. The more insightful and engaging you make your content, the better are the chances of it going viral.
6. Vlogs drive action
Too many vloggers miss the opportunity to drive action and increase conversions on their website. Agreed we live in an ad-saturated world and you don’t want to sound pushy on your vlogs, but if you can master the art of inserting the call to action without losing the trust of your audience, it will make a world of difference to your marketing and sales strategy.
Business vlogs should follow the same elements as regular vlogs in this regard. The content must be crisp, direct, and educative. And it goes without saying that the videos should be bite-sized, brief in length given the limited attention span of today’s consumers. It also helps to decide content, tonality, style, and other elements of your vlog prior to launching. You can check out our blogs on Hacking Talking Head Videos and on B2B Video Marketing Essentials for more information on how to curate video content effectively.
If content is important, then who is going to deliver that content is just as important. Therefore, think critically before deciding who will represent your brand. Ensure their personality, style, speaking skills, etc. align with your brand.
There is no right answer to how frequently one must vlog. However, just like blogs, vlogs cannot be expected to be an overnight success. The most successful vlogs have hundreds of video entries in their repository. Therefore, the key is to be consistent and success or subscribers will soon follow!
It’s common to post vlogs on the organization’s website or YouTube or Vimeo channel. But you can try other equally popular platforms like IGTV on Instagram. Wherever you post, make sure you have a promotion strategy to drive views and shares of your vlogs. Many companies have social media teams that can promote their vlogs, but the quality of the video content itself ultimately determines how many eyeballs it gets.
All it takes to create a vlog is a smartphone, or a camera, and a computer with editing software. However, if you are serious in your pursuit of video content success and want to match the pro-vloggers out there, you can invest a small sum in production equipment like a microphone, a wide-angle camera lens, a tripod and other bits and bobs that will give you the desired quality you’re looking for.
There are several ways you can go about your vlogging journey, but if you need help with strategizing or executing, the Red Bangle team is more than happy to get you started on the right footing. If you have any questions, write to us at [email protected] or simply fill out our contact form and we’ll get in touch.