It has always been a pleasure to work with the Red Bangle team. Their level of commitment and professionalism towards any project is something that every production platform should aspire to replicate.
Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.
There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a new meaning. Brands – both big and small – are constantly relying on finding the safest ways to communicate with their customers and consumers.
What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?