It has always been a pleasure to work with the Red Bangle team. Their level of commitment and professionalism towards any project is something that every production platform should aspire to replicate.
Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.
When the world changes as rapidly as it does today, one of the greatest challenges businesses face is – staying relevant to the target audience. This is where using content to stimulate demand post COVID-19 comes into play. With regard to brands, long-term studies have shown us that the right approach during economic uncertainty is not to cut down on, but to increase your marketing spend.
Running a business is no mean task. And as the Co-founder & Creative Director of a tech-enabled video …