ROSHAN CARIAPPA24 September 2018 |
The Red Bangle team is fantastic to work with! They add value not just from a creative standpoint but also in terms of communication strategy.
5 share-worthy B2B video case studies
Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Read more
6 most effective animated videos for marketing
While COVID-19 has slowed down large-scale video production, how about a video format that the pandemic holds no sway over? A format that allows you an incredible amount of creative flexibility – one where the only limit is the one set by your imagination? Animated videos are the answer to a video marketing mix that will continue to drive value for your business.Read more
5 IPL ads we love
For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.Read more