Red Bangle’s work has been exemplary for the Season of Joy Campaign. The video does what it set out to do – touch people’s hearts.
The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.
Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.
Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about.