INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies. 

TRENDS

Top Five Video Content Millennials are Consuming

Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about.