INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies. 

Video Content as an investment during COVID-19
CONTENT MARKETING

Investing In Video Content During COVID-19?

What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?