Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.
Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.