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When the world changes as rapidly as it does today, one of the greatest challenges businesses face is – staying relevant to the target audience. This is where using content to stimulate demand post COVID-19 comes into play. With regard to brands, long-term studies have shown us that the right approach during economic uncertainty is not to cut down on, but to increase your marketing spend.
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When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.
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One of the most exciting and convenient developments in the world of video right now is the emergence of Virtual Shoots. We know that as a marketer, or an internal comms expert, you might have heard of this form of video making—especially during the time of social distancing—but you may not know exactly how much value you stand to leverage out of it.
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