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Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.
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4 Ways Your Brand Can Build Goodwill
At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.
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Rejoice! Mirrorless Cameras Not Endangered Anymore
Until recently, mirrorless cameras were on the verge of extinction in the affordable camera world. But hey, look at that – Canon seems to be making an effort to save them. *and they all exclaimed with excitement* To make Canon’s mirrorless camera project more accessible, Canon is launching two cameras—the Canon EOS R7 and EOS R10—as well as additional lenses. In fact, I’d say it’s long overdue considering Canon’s demography mix. For the ones with tight budgets, Canon is a superhero.
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