Hype is most often used right before a product or event launch, creating a sense of urgency that puts your output in a bubble, forcing your audience to focus on nothing else. Take some of the top players who are killing it with hype marketing
The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook.
The truth is, the world of sales is continuously changing and a lot of sales reps find prospecting quite challenging. And since it is a vital part of your sales process, it’s absolutely imperative to make sure you have the right means to reach your potential clients.