Investing In Video Content During COVID-19?
What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?Read more
The Best Ad Films of the Pandemic-Hit Year
The year 2020 is over but the pandemic continues. And so does working from home, avoiding crowds, maintaining social distance, and of course, the ubiquitous wearing of face masks.Read more
5 IPL ads we love
For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.Read more