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25 February 2022 |

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Tips

5 To-Dos For A Successful UGC Video Campaign

Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.

Inspiration

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.

H – O about Making Videos

Hire the right crew This is a bit of a funny one, because how do you decide which …