Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.
When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.
At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.