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Inspiration
8 brands that leveraged cause marketing and how | Red Bangle
Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.
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Content Marketing
Vlogging for Business – A Must Have in Your Marketing Mix
Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out the books of successful business vloggers such as Roberto Blake and Gary Vaynerchuck.
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Trends
The Best Ad Films of the Pandemic-Hit Year
The year 2020 is over but the pandemic continues. And so does working from home, avoiding crowds, maintaining social distance, and of course, the ubiquitous wearing of face masks.
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