Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out the books of successful business vloggers such as Roberto Blake and Gary Vaynerchuck.
Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security.
The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H.