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INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies. 

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INSPIRATION

5 ads that went viral and why we love them

Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.

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TIPS

Safe Video Production Protocols

We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.

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