The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook.
When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.
We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.