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Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.
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Rejoice! Mirrorless Cameras Not Endangered Anymore
Until recently, mirrorless cameras were on the verge of extinction in the affordable camera world. But hey, look at that – Canon seems to be making an effort to save them. *and they all exclaimed with excitement* To make Canon’s mirrorless camera project more accessible, Canon is launching two cameras—the Canon EOS R7 and EOS R10—as well as additional lenses. In fact, I’d say it’s long overdue considering Canon’s demography mix. For the ones with tight budgets, Canon is a superhero.
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Safe Video Production Protocols
We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.
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