Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security.
In today’s post-pandemic ‘new normal’ saying ‘digital marketing is at an all-time high’ is an absolute understatement. With massive growths in screen-time during the pandemic, businesses will continue to find value in a digital-first advertising strategy.
Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.