Jigsaw Academy | PGCP in Product Management

7 June 2022 |

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Inspiration

5 share-worthy B2B video case studies

Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).

H – O about Making Videos

Hire the right crew This is a bit of a funny one, because how do you decide which …

Tips

The 6Ws of a Good Video Brief

The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H.