When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.
The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook.
According to research by CareerBuilder, job postings with videos have a 34% greater application rate. As videos continue to blow up year on year, here are 5 tips to making effective hiring campaigns, with videos.