To Troll Or Not To Troll – Is That Even a Question?
Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.Read more
Welcome to the era of non-ad ad films
Let’s imagine you are scrolling on your newsfeed on Facebook and you come across a video. You start watching it, the story grips you and you are keen to find out what happens at the end. It is only in the last few seconds that you find out it was an advertisement and you go “What the…”. I don’t know about you, but these videos — let’s call them viral non-ad ads — are becoming a common phenomenon. Let me rephrase: more and more brands are trying to take this route (because who wouldn’t want their ad films to go viral) but only a few are succeeding in producing compelling narratives that reveal the brand at the very last second.Read more
6 of the most effective animated video styles for your marketing strategy
While COVID-19 has slowed down large-scale video production, how about a video format that the pandemic holds no sway over? A format that allows you an incredible amount of creative flexibility – one where the only limit is the one set by your imagination? Animated videos are the answer to a video marketing mix that will continue to drive value for your business.Read more