What DropBox is all about: brought alive at a DropBox Connect event in London. It’s about sharing and collaboration, not just data storage.
Running a business is no mean task. And as the Co-founder & Creative Director of a tech-enabled video …
The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.
Let’s imagine you are scrolling on your newsfeed on Facebook and you come across a video. You start watching it, the story grips you and you are keen to find out what happens at the end. It is only in the last few seconds that you find out it was an advertisement and you go “What the…”. I don’t know about you, but these videos — let’s call them viral non-ad ads — are becoming a common phenomenon. Let me rephrase: more and more brands are trying to take this route (because who wouldn’t want their ad films to go viral) but only a few are succeeding in producing compelling narratives that reveal the brand at the very last second.