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If you brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is doing so, too.
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5 IPL ads we love
For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.
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6 Incredible Recruitment Videos to watch now! | Red Bangle
‘Digital-first’ as a communication theory has contributed towards the evolutionary cycle of industries across the spectrum. The world of HR and recruitment has evolved phenomenally owing to this change in the last few decades. From social media’s increasing role in recruitment (think: both social media companies like LinkedIn, as well as the success of hiring campaigns on other social platforms) to internet businesses such as Glassdoor, being digital-first has been a defining factor within hiring strategies for some of the largest brands in the world.
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