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Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. There are a lot of variables to control, and you usually have only one chance to get it right, especially if you’re on a fixed time slot
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Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond.
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