Capillary Instore Vision

29 April 2020 |

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INSPIRATION

5 share-worthy B2B video case studies

Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).

INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.

H – O about Making Videos

Hire the right crew This is a bit of a funny one, because how do you decide which …