#BrandNewKPIT
24 March 2020 |
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INSPIRATION
8 brands that leveraged cause marketing to go viral and gain popularity
Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.
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KNOWLEDGE
How to write a great video brief
The first step to a great video is a killer brief. Here’s our cheat sheet to writing a …
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INSPIRATION
5 ads that went viral and why we love them
Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.
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