Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.
What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?
‘Digital-first’ as a communication theory has contributed towards the evolutionary cycle of industries across the spectrum. The world of HR and recruitment has evolved phenomenally owing to this change in the last few decades. From social media’s increasing role in recruitment (think: both social media companies like LinkedIn, as well as the success of hiring campaigns on other social platforms) to internet businesses such as Glassdoor, being digital-first has been a defining factor within hiring strategies for some of the largest brands in the world.