Varthana: Case Study

29 April 2020 |

PREVIOUS POST
Nakashi Jewellery

NEXT POST
Bharti AXA: Case Study

INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.

CONTENT MARKETING

Content Marketing – 4 Trends On What’s Changing And How

Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond.

TIPS

Safe Video Production Protocols

We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.