Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers.
The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.
In today’s post-pandemic ‘new normal’ saying ‘digital marketing is at an all-time high’ is an absolute understatement. With massive growths in screen-time during the pandemic, businesses will continue to find value in a digital-first advertising strategy.