Our 19 Best Videos of 201915 April 2020 | Mandira at Red Bangle
This is a tad late, but whoever said it was too late for enthusiasm! So, here’s bringing you a class assortment of videos we produced in 2019, in no particular order. Do watch the whole list, because there’s a bunch of variety here and a ton of passionate creativity.
1. Brand New KPIT
KPIT announced it’s new visual identity in June 2019. The new visual language consisted of dots, dashes and movement to represent technology for mobility (was created by Pentagram, a leading design firm in the UK). Our minimalistic brand reveal video helped KPIT launch its new identity globally.
2. Vymo for Salesforce
Format: App Walkthrough
Vymo needed an engaging app walkthrough video to introduce features to new users. We created an animated walkthrough video with a great voice over, providing the perfect introduction to the app.
3. Indeed for SMBs
Indeed.com needed to champion how easy it was for Small and Medium Business owners to hire on its mobile app. Our big challenge was to pull off a slice-of-life exchange between a young entrepreneur (played by Radhika Apte) and an older employee, her Office Manager (played by Naresh Gosain), using colloquial humour.
4. WeRise: Women Build
Industry: Non Profit
This beautifully shot candid, black and white documentary film showcases how WeRise brought together urban women to build sustainable homes for and with rural, lesser privileged women.
SteelMint’s upcoming event on the changing dynamics of the global seaborne scrap trade and its impact on the global steel scrap market needed an exciting promo video. A newsy script packed with data-meets-custom infographics to excite the audience about the upcoming event.
6. Infosys Living Labs
Infosys needed a video to position Living Labs: a global R&D initiative for a diverse range of industries — including, automobile, agro-tech and aviation. Our video was aimed at inviting brands to partner with Infosys, to enable a fail fast, succeed faster model.
7. MyGate: Unsung Heroes
A warm narrative that pays tribute to India’s security guards, their struggles and hardships on the job. The video aims to build empathy within the gated communities they serve. This was a brand launch video for myGate.
8. Life at Infosys
What does a career at Infosys entail? Here’s a look at opportunities beyond the 9 to 5 — sport, entertainment, culture and reskilling.
9. Build delightful interactions today
Hansel needed a video to launch it’s no-code interface globally. We storified Hansel’s use case and shot this film at the Red Bangle office!
10. Talent & Tech First CEOs
Format: Talk Show
Belong.co CEO, Vijay Sharma interviews InMobi Founder and CEO Naveen Tiwari. They discuss entrepreneurial culture, and how talent-driven technology can accelerate growth. This video is part of a 3-camera interview series we are producing across India for Belong.
Industry: Health & Technology
A marketing video to pitch the HealthifyMe fitness platform to large enterprises. From on-campus activation, to the individual fitness support and group challenges: this video uses a case-scenario and employee voice to show how HealthifyMe’s solution changes collective behaviour.
12. Maratt Pimento
Industry: Real Estate
Maratt Pimento is a young entrepreneur’s foray into real estate. We re-fashioned archival photographs and footage into a stylish marketing piece to help sell luxury apartments.
13. Exciting Times at Infosys
What attracts experienced professionals to an organisation? It’s work, global impact and culture. We convey these for Infosys in a cheerful under 90-second recruitment video.
14. Chettinad Jewels
Client: Jewels of India
Industry: Gems & Jewellery
Shobha Narayanan — an aficionado of Indian art — wanted to create a repository of traditional hand-crafted jewellery — starting with the Chettinad region in the state of Tamil Nadu. The film explores the history, craftsmanship and culture surrounding the region’s rich jewellery tradition.
Format: Talk show
When a Fortune top 100 company’s President decided to create a global thought-leadership series, we supported him with video crews across locations. Here’s an episode of the Trailblazers series, filmed at the Stanley, Black & Decker corporate office in the US.
Client: Project Loom
This documentary on ‘Khadi’ is part of the Project Loom series tracing the history and craftsmanship of Indian handicrafts. This episode traces the development of Khadi — from the pre-independence era to the present — and was made on the occasion of Gandhi’s 150th birth anniversary.
17. Powering Digital Canada
Welcome to the land of creators, innovators and inventors! That was the message we captured for Infosys in this marketing film on the company’s business expansion goals into Canada.
18. Red Bangle: Platform Explainer
Client: Red Bangle
This explainer on our platform was painstakingly custom-made. It uses our brand elements in an imaginative way, and took almost a year to make — simply because we are extremely critical when we have a 100% room for creative expression.
19. Lenovo Talk Show
Format: Live cast
Industry: Consumer Electronics
Market: South-East Asia
A live stream-cast for one of the largest consumer technology giants — Lenovo. Hosted by Lakshmi Rebecca in Vietnam, the live broadcast saw guests debating the changing demographics of the Asian workforce and the role of technology in employee productivity.