Creative briefing

For videos that make an impact and drive action

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Intent mapping

1. What action(s) do you want your video to drive?
2. Who is your target audience?
3. What channel(s) will your video be deployed in?

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Aligning with your vision

We’re in this together and our briefing process reflects that. We ask you for references you love and ask that you define your brand guidelines to the tee, so we set the parameters for your video.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Explore portfolio

Explore portfolio

Australia.Brand.Technology.

Wipro Australia

Formats.Explainer.Global.

Build delightful interactions today

Case Study.Global.Technology.

Infosys Vale

Beauty.Brand.UK.

Let your skin breathe

Digital.Global.Travel.

Enchanting Morocco

Electronics.IoT.Netherlands.

Homey by Atom

Brand Reveal.Global.Mobility.

#BrandNewKPIT

Global.Platform.Tech.

Consumer Ready

Explainer.Global.Tech.

Vymo for Salesforce

Cloud.Event.UK.

Dropbox Connect 2017 London

India.Music.Music Video.

Naa Pranamay for Lagori

Talk Show.Technology.USA.

Trailblazers

Brand.Kenya.Telecom.

This is for Kenya

Corporate.Education.India.

RK University

Global.Solution.Tech.

Living Labs

Explainer.Global.Tech.

Skype for Business with Outlook

Furniture and Electronics.India.vision.

Don’t just own, smartly own

Campaign.India.Jobs.TikTok Challenge.

TikTok video “Indeed pe Dhoondo”

Documentary.India.Jewellery.

Chettinadu Jewels

Corporate.India.ITES.

ThoughtWorks Culture

India.Marketing.Real Estate.

Step into a Magical World

Brand.India.Security.

Celebrating the Unsung heroes at myGate

Brand.India.Real Estate.

Rethink the way you work

Retail.Testimonial.Thailand.

Bata partners with Capillary

Read Success Stories

Read Success Stories

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