Creative briefing

For videos that make an impact and drive action

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Intent mapping

1. What action(s) do you want your video to drive?
2. Who is your target audience?
3. What channel(s) will your video be deployed in?

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Aligning with your vision

We’re in this together and our briefing process reflects that. We ask you for references you love and ask that you define your brand guidelines to the tee, so we set the parameters for your video.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Explore portfolio

Explore portfolio

India.TVC.Retail.

MindBowlin’ Bowls By Danish Sait – Swiggy and The Bowl Company

Global.Marketing.ITES.

Business Agility

Asia.Testimonial.Education.

CoLearn | Teacher Recruitment in Jakarta

India.TVC.Retail.

Metro Wholesale | Quality Spices and Dry-Fruits

Global.Social Media Content.Creative.

Here’s to 2021!

Global.Demo.SAAS.

Vymo for Salesforce

India.Social Media Content.E-Commerce.

Trell Packaging

Global.Case Study.ITES.

Vale | A Covid-19 Case Study Video

India.Documentary.Jewellery.

Jewels of Chettinad

India.Hiring.Technology.

ThoughtWorks Culture

Global.Explainer.Technology.

Hansel.io

India.TVC.Retail.

Metro Wholesale | Not A Mistake

India.Case Study.Logistics.

Locus

Global.Brand Launch.ITES.

Infosys Equinox

India.vision.Furniture and Electronics.

Don’t Just Own, Smartly Own

Australia.Brand.ITES.

Wipro Australia

India.Campaign.Security.

Heroes at MyGate

India.Recruitment.SAAS.

Hotel Superhero

Global.Short Film.Non Profit.

Women Build

India.TVC.Healthcare.

CloudNine

India.Marketing.Education.

Jigsaw Academy

Global.Event.ITES.

Confluence Event Kick Off

India.Thought Leadership.SAAS.

Talent & Tech First

India.Marketing.Pharma.

Novo Nordisk

India.Documentary.Textile.

Project Loom | Jamdani

Read Success Stories

Read Success Stories

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