Detailed production briefs to kick start your project
We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.


Detailed production briefs to kick start your project
We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Intent mapping
1. What action(s) do you want your video to drive?
2. Who is your target audience?
3. What channel(s) will your video be deployed in?
Research
Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.


Research
Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Aligning with your vision
We’re in this together and our briefing process reflects that. We ask you for references you love and ask that you define your brand guidelines to the tee, so we set the parameters for your video.
Sharing
Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.


Sharing
Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.
Explore portfolio
Explore portfolio

Australia.Brand.Technology.
Wipro Australia
Formats.Explainer.Global.
Build delightful interactions today
Case Study.Global.Technology.
Infosys Vale
Beauty.Brand.UK.
Let your skin breathe
Digital.Global.Travel.
Enchanting Morocco
Electronics.IoT.Netherlands.
Homey by Atom
Brand Reveal.Global.Mobility.
#BrandNewKPIT
Global.Platform.Tech.
Consumer Ready
Explainer.Global.Tech.
Vymo for Salesforce
Cloud.Event.UK.
Dropbox Connect 2017 London
India.Music.Music Video.
Naa Pranamay for Lagori
Talk Show.Technology.USA.
Trailblazers
Brand.Kenya.Telecom.
This is for Kenya
Corporate.Education.India.
RK University
Global.Solution.Tech.
Living Labs
Explainer.Global.Tech.
Skype for Business with Outlook
Furniture and Electronics.India.vision.
Don’t just own, smartly own
Campaign.India.Jobs.TikTok Challenge.
TikTok video “Indeed pe Dhoondo”
Documentary.India.Jewellery.
Chettinadu Jewels
Corporate.India.ITES.
ThoughtWorks Culture
India.Marketing.Real Estate.
Step into a Magical World
Brand.India.Security.
Celebrating the Unsung heroes at myGate
Brand.India.Real Estate.
Rethink the way you work
Retail.Testimonial.Thailand.
Bata partners with CapillaryRead Success Stories
Read Success Stories
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Send us your brief and we’ll get back to you in the next 24 hours