Creative briefing

For videos that make an impact and drive action

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Creative briefing detailed production brief
Creative briefing detailed production brief

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Creative briefing Intent Mapping

Intent mapping

1. What action(s) do you want your video to drive?
2. Who is your target audience?
3. What channel(s) will your video be deployed in?

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Creative briefing Research
Creative briefing Research

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Creative briefing Aligning with your vision

Aligning with your vision

We’re in this together and our briefing process reflects that. We ask you for references you love and ask that you define your brand guidelines to the tee, so we set the parameters for your video.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

sharing
Creative briefing Sharing

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Explore portfolio

Explore portfolio

play
swiggy 01

India.TVC.Retail.

MindBowlin’ Bowls By Danish Sait – Swiggy and The Bowl Company
play
Metro 1

India.TVC.Retail.

Metro Wholesale | Quality Spices and Dry-Fruits
play
Trell

India.Social Media Content.E-Commerce.

Trell Packaging
play
Jamdani

India.Documentary.Textile.

Project Loom | Jamdani
play
Business Agility

Global.Marketing.ITES.

Business Agility
play
CoLearn Malaysia

Asia.Testimonial.Education.

CoLearn | Teacher Recruitment in Jakarta
play
2020 year end video

Global.Social Media Content.Creative.

Here’s to 2021!
play
Vymo Salesforce

Global.Demo.SAAS.

Vymo for Salesforce
play
Vale

Global.Case Study.ITES.

Vale | A Covid-19 Case Study Video
play
Chettinad

India.Documentary.Jewellery.

Jewels of Chettinad
play
Thoughtworks 1

India.Hiring.Technology.

ThoughtWorks Culture
play
Hansel io

Global.Explainer.Technology.

Hansel.io
play
Metro mistake hai

India.TVC.Retail.

Metro Wholesale | Not A Mistake
play
Locus 1

India.Case Study.Logistics.

Locus
play
Equinox brand launch

Global.Brand Launch.ITES.

Infosys Equinox
play
Rentomojo Dont just own smartly own

India.vision.Furniture and Electronics.

Don’t Just Own, Smartly Own
play
Wipro Australia

Australia.Brand.ITES.

Wipro Australia
play
Heroes at MyGate

India.Campaign.Security.

Heroes at MyGate
play
Treebo Hotel Superhero

India.Recruitment.SAAS.

Hotel Superhero
play
Untitled 7

Global.Short Film.Non Profit.

Women Build
play
Cloud Nine

India.TVC.Healthcare.

CloudNine
play
Jigsaw

India.Marketing.Education.

Jigsaw Academy
play
Confluence Event kickoff

Global.Event.ITES.

Confluence Event Kick Off
play
Untitled 2

India.Thought Leadership.SAAS.

Talent & Tech First
play
Novo Nordisk 1

India.Marketing.Pharma.

Novo Nordisk

seeMoreVideohm

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