Creative briefing

For videos that make an impact and drive action

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Creative briefing - detailed production brief

Detailed production briefs to kick start your project

We believe in being thorough in everything we do. And that includes the briefing process. All our creative briefs are crafted by Client Partners and Project Managers who know this business and yours like the back of their hands.

Intent mapping

1. What action(s) do you want your video to drive?
2. Who is your target audience?
3. What channel(s) will your video be deployed in?

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Research

Our Client Partners and Project Managers are experts in understanding your business and the behaviour of your target audience. More often than not, they also deep delve into what your competition is doing and this helps us come up with ingredients for clutter-breaking videos.

Aligning with your vision

We’re in this together and our briefing process reflects that. We ask you for references you love and ask that you define your brand guidelines to the tee, so we set the parameters for your video.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.

Sharing

Share the brief document with your team and anyone who’s a part of the project so they get to put in their ideas and we’re all on the same page. Once we lock on the brief, the creative team gets to work! The approach note, references, and mood boards are also shared with you ahead of scripting and the design process.