At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.
If you brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is doing so, too.
Video looks to be the future of content for numerous reasons. Customers love video. According to HubSpot, over 54% of consumers desire more brand video content. This tendency appears to be increasingly popular among younger people, which bodes well for video’s future.
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