SCALING RECRUITMENT ACROSS GEOGRAPHIES
CoLearn is on a mission to prepare the next Indonesian generation to face global challenges by being focused on math & being STEM first. CoLearn has helped millions of Indonesian students strengthen their math concepts since the official launch in August 2020, by answering questions with high-quality online lessons every week.
Industry
E-learning
Content Formats
Recruitment Film, Testimonial Film
Production Locations
Indonesia, Singapore
Deployment Mediums
Digital Advertising and Website
Brief
The Colearn team came to us with a problem statement unique to the south-east Asian e-learning industry. The teaching profession no longer garnered the respect it very well deserved. The infrastructure around educational institutions was broken and the market had also been seeing a steady supply gap for talented and innovative teachers. To add to that, long working hours and low remunerative benefits largely discouraged young STEM graduates from the teaching profession – Teaching was just not ‘cool’ anymore. This bottleneck had a direct impact on Colearn, who are trying to revolutionize learning and make it accessible to a wide audience.
Our Approach
To change the negative perception of the teaching profession and make it more exciting, we crafted two films across two countries that showed how teaching with CoLearn can be a fulfilling career option that allows for flexibility and great potential for personal and professional growth.
We zeroed-in on a route for the recruitment films, where we took the audience through a day in the life of star teachers at Colearn​ – showing them do what they love most in wonderful environments – whether it was at home or outside – and not in a dingy school. The narrative focused on the incredible impact these young teachers were having on the lives of thousands of students across the country.Â
Storytelling Impact
Enhanced Employer
Brand Perception
Reinforced Core Values
And Culture
Upsurged Acquisition
Of Talent
Reduced Conversion Time
& Cost To Hire
Enhanced Employer Brand Perception
Reinforced Core Values and Culture
Upsurged Acquisition of Talent
Reduced Conversion Time & Cost To Hire
Videos that win people over
Despite difficulties faced creating these videos in 2 countries, we are able to create these awesome videos while making sure we keep everyone involved safe. Kudos to the team.MARC IRAWAN, FOUNDER, COLEARN
Videos for client
Asia.Testimonial.Education.
Teach With CoLearn – Luna’s Story
Asia.Testimonial.Education.
Teach With Colearn – Billy’s StoryAsia.Colearn.Education.Testimonial.
Teach With CoLearn – Luna’s Story
Asia.Colearn.Education.Testimonial.
Teach With Colearn – Billy’s Story
