DRIVING LARGE-SCALE PRODUCT ADOPTION
Jigsaw Academy is a pioneer in the e-learning and higher-education services industry. With a decade worth of expertise in delivering 1+ Mn hours of learning content across emerging technologies, Jigsaw Academy continues to impact the lives of over 5,00,000 learners across the world.
Industry
E-learning
Content Formats
Product Marketing Videos
Production Locations
India
Deployment Mediums
Website And Social Media
Brief
The ed-tech startup boom in India has given rise to a large influx of options for the modern-day learner. For a player like Jigsaw, it was extremely important to pack a punch within bite-sized video ads that attracted learners to their platform. Jigsaw Academy came to us with a mandate of creating targeted advertisements that positioned six programs that they were taking to market. The films needed to demonstrate how students would benefit professionally from the courses offered by the e-learning platform.
Our Approach
We crafted a series of twenty-second pre-roll ads that gave prospective students an overview of the six unique programs offered by Jigsaw and their partners – NASSCOM and IIM Indore. We used a combination of stock footage and images, motion graphics, and voice overs to demonstrate how the curriculum allows students to better-prepare for their dream jobs. We also crafted sub-10-second pre-roll teasers to amplify campaign reach.
Storytelling Impact
Enhanced Information
Retention
Improved Curriculum
Understanding
Strengthened Top and
Middle Of The Funnel
Amplified Product
Differentiation
Enhanced Information Retention
Improved Curriculum Understanding
Strengthened Top and Middle Of The Funnel
Amplified Product Differentiation
Videos for client
India.Campaign.Education.
Jigsaw | Break The Bias | A Women’s Day Video
India.Marketing.Education.
Jigsaw Academy | PGCP in Product Management
India.Marketing.Education.
Jigsaw Academy – Full Stack Data Science Program
India.Marketing.Education.
Jigsaw | PADHR – People Analytics & Digital HR
India.Marketing.Education.
Jigsaw | IPBA: Integrated Program in Business Analytics
India.Marketing.Education.
Jigsaw | PGDDS: Post Graduate Diploma in Data ScienceCampaign.Education.ete.India.Jigsaw.
Jigsaw | Break The Bias | A Women’s Day Video
Education.India.Jigsaw.make-a-video.Marketing.
Jigsaw Academy | PGCP in Product Management
Education.India.Jigsaw.Marketing.
Jigsaw Academy – Full Stack Data Science Program
Education.India.Jigsaw.Marketing.
Jigsaw | PADHR – People Analytics & Digital HR
digital-ad-films.Education.India.Jigsaw.Marketing.Marketing Videos.
Jigsaw | IPBA: Integrated Program in Business Analytics
Education.India.Jigsaw.Marketing.
Jigsaw | PGDDS: Post Graduate Diploma in Data Science
