VIDEOS THAT BUILD TRUST
Novo Nordisk is a global pharmaceutical enterprise with 95 years of innovation and leadership in diabetes care. The Danish multinational pharmaceutical company is responsible for products such as Ozempic, Ryzodeg, Victoza, and NovoEight, to name a few.
Industry
Pharmaceuticals
Content Formats
Product Marketing Video, Corporate Photography
Production Locations
India
Deployment Mediums
Sales meetings, Digital Marketing and Social Media
Brief
For over a decade, The Novo Nordisk FlexPen® has helped millions of diabetic people the world over to inject insulin with increasing convenience. To drive product adoption in the Indian market, Novo Nordisk came to us to help amplify the benefits of shifting from the painful and often daunting experience of injections from the vial, to the portable and far convenient FlexPen® with a series of marketing videos.
Our Approach
We undertook preliminary research, conducted over a dozen primary interviews with doctors and patients, scripted stories inspired by real patients and their problems, and ran the production end to end – including shoots and edits. The emphasis of the videos focused on the wide array of benefits such as far lesser pain, superior accuracy, optimised dose force, portability, and convenience offered by the FlexPen® when compared to its counterpart – the vial.
How the creative strategy came together
Storytelling Impact
Reinforced
Credibility and
Trust
Increased
Emotional
Connection
Humanized
The Novo Nordisk
Brand
Strengthened
Bottom Of The
Funnel
Reinforced Credibility and Trust
Increased Emotional Connection
Humanized The Novo Nordisk Brand
Strengthened Bottom Of The Funnel
Videos for client
India.Product Marketing.Pharma.
NovoNordisk | Flex Pen Marketing Video | Vasudha’s Story
India.Product Marketing.Pharma.
NovoNordisk | Flex Pen Marketing Video | Ponappa’s Story
India.Product Marketing.Pharma.
NovoNordisk Flex Pen – Astha’s Story
India.Product Marketing.Pharma.
NovoNordisk | Flex Pen Marketing Video | Abhishek’s StoryIndia.NovoNordisk.Pharma.Product Marketing.
NovoNordisk | Flex Pen Marketing Video | Vasudha’s Story
India.NovoNordisk.Pharma.Product Marketing.
NovoNordisk | Flex Pen Marketing Video | Ponappa’s Story
India.NovoNordisk.Pharma.Product Marketing.
NovoNordisk Flex Pen – Astha’s Story
India.make-a-video.NovoNordisk.Pharma.Product Marketing.
NovoNordisk | Flex Pen Marketing Video | Abhishek’s Story
