HANDCRAFTED FILMS FOR FASHION & JEWELLERY
Project LooM and Jewels of India are passionate initiatives by an independent journalist to document and celebrate handloom sarees and handcrafted jewellery of India. Sponsored by Taneira and Tanishq, Shoba Narayan, documents the labour, beauty and joy of these hand-made inspirations at Project Loom and Jewels Of India
Industry
Fashion and Jewellery
Content Formats
Short Films, Web Series, Interviews
Production Locations
India
Deployment Mediums
Social Media, YouTube, PR, In-store
Brief
In the day and age where short-form video content is rapidly on the rise, author and journalist Shoba Narayan came to us with a refreshing new problem statement for a long-form content property that celebrates Indian handloom and jewelry crafts while addressing some fundamental questions such as: How do you make the consumer more aware? How do we inspire them to know and value the craftsmanship of what they hold in their hands? And the trickiest of the lot – how do we shoot these stories across the country without having to break the bank?
Our Approach
This involved gaining a deep understanding of the subject with Shoba, getting to know the artisans and their stories, asking the right questions, and capturing the creative process beautifully.
As part of the series, we crafted six visually stunning short documentary films that captured – both the jewelry and textile production process – from start to finish. We hand-picked collaborators who traveled with us to some of the most artistically historic places in the world of Indian handloom and jewelry, documenting the various crafts and the journey of craftspeople who toil away in anonymity to create the beautiful jewels and textiles that we wear today.
Storytelling Impact
Improved Sponsor-Brand Association
With Indian Craftsmanship
Humanized Sponsor-Brand
Through The Stories Of Artisans
Drove Consumer Awareness
Around Product and Pricing
Reinforced Product Value With
Detailed & Informed Storytelling
Improved Sponsor-Brand Association With Indian Craftsmanship
Humanized Sponsor-Brand Through The Stories Of Artisans
Drove Consumer Awareness Around Product and Pricing
Reinforced Product Value With Detailed & Informed Storytelling
Videos that win people over
It has been a pleasure to work with the Red Bangle team. They are a unique platform that works with a range of directors and cinematographers to produce content across multiple languages and locations. This makes them nimble and effective.
SHOBA NARAYAN, AUTHOR AND JOURNALIST, PROJECT LOOM & JEWELS OF INDIA
Videos for client
India.Documentary.Jewellery.
Chettinadu Jewels
India.Documentary.Jewellery.
Nakashi Jewellery
India.Documentary.Textile.
Chanderi
India.Documentary.Textile.
Khadi and Gandhi
India.Documentary.Textile.
Kanchipuram Weaves
India.Documentary.Textile.
Jamdhani WeavesDocumentary.ete.Film.India.Jewellery.
Chettinadu Jewels
Documentary.India.Jewellery.
Nakashi Jewellery
Documentary.India.Textile.
Chanderi
Documentary.India.Textile.
Khadi and Gandhi
Documentary.India.Textile.
Kanchipuram Weaves
Documentary.India.Textile.
Jamdhani Weaves
