Catch the buzz on visual content

From global trends, to how-tos and why we made something the way we did: catch all the action around great visual content on the Red Bangle blog.

TIPS

The 6Ws of a Good Video Brief

The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H.

TRENDS

The Best Ad Films of the Pandemic-Hit Year

The year 2020 is over but the pandemic continues. And so does working from home, avoiding crowds, maintaining social distance, and of course, the ubiquitous wearing of face masks.

TRENDS

3 Powerful Marketing Predictions For 2021

In today’s post-pandemic ‘new normal’ saying ‘digital marketing is at an all-time high’ is an absolute understatement. With massive growths in screen-time during the pandemic, businesses will continue to find value in a digital-first advertising strategy.

TRENDS

Welcome to the era of non-ad ad films

Let’s imagine you are scrolling on your newsfeed on Facebook and you come across a video. You start watching it, the story grips you and you are keen to find out what happens at the end. It is only in the last few seconds that you find out it was an advertisement and you go “What the…”. I don’t know about you, but these videos — let’s call them viral non-ad ads — are becoming a common phenomenon. Let me rephrase: more and more brands are trying to take this route (because who wouldn’t want their ad films to go viral) but only a few are succeeding in producing compelling narratives that reveal the brand at the very last second.

CONTENT MARKETING

To Troll Or Not To Troll – Is That Even a Question?

Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.

TRENDS

5 IPL ads we love

For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.

TIPS

5 To-Dos For A Successful UGC Video Campaign

Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.

TIPS

The complete video production cheat sheet you need for your business

In today’s day and age, people want dynamic content that’s short, crisp, and can be gobbled up on …

INSPIRATION

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.

CONTENT MARKETING

Content Marketing – 4 Trends On What’s Changing And How

Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond.

INSPIRATION

Content That Can Help You Stimulate Demand Post COVID-19

When the world changes as rapidly as it does today, one of the greatest challenges businesses face is – staying relevant to the target audience. This is where using content to stimulate demand post COVID-19 comes into play. With regard to brands, long-term studies have shown us that the right approach during economic uncertainty is not to cut down on, but to increase your marketing spend.

TIPS

Safe Video Production Protocols

We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.

CONTENT MARKETING

Hacking Talking Head Videos

There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a new meaning. Brands – both big and small – are constantly relying on finding the safest ways to communicate with their customers and consumers.

Video Content as an investment during COVID-19

CONTENT MARKETING

Investing In Video Content During COVID-19?

What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?

INSPIRATION

5 ads that went viral and why we love them

Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.

CONTENT MARKETING

B2B Video Marketing Essentials

The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.

INSPIRATION

5 share-worthy B2B video case studies

Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).