Catch the buzz on videos

CATCH ALL THE ACTION AROUND VIDEO MARKETING ON THE RED BANGLE BLOG.

Rejoice! Mirrorless Cameras Not Endangered Anymore

Until recently, mirrorless cameras were on the verge of extinction in the affordable camera world. But hey, look at that – Canon seems to be making an effort to save them. *and they all exclaimed with excitement* To make Canon’s mirrorless camera project more accessible, Canon is launching two cameras—the Canon EOS R7 and EOS R10—as well as additional lenses. In fact, I’d say it’s long overdue considering Canon’s demography mix. For the ones with tight budgets, Canon is a superhero.

Video Tips

3 Videos To Win Customers At The Middle & Bottom Of The Funnel

If you brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is doing so, too.

Video Tips

3 Types Of Videos To Boost Customer Acquisition At The Top Of The Funnel

Video looks to be the future of content for numerous reasons. Customers love video. According to HubSpot, over 54% of consumers desire more brand video content. This tendency appears to be increasingly popular among younger people, which bodes well for video’s future.

Video Tips

5 Ways Videos Can Help Drive Customer Acquisition

Acquiring the right customers and taking them through your marketing and sales funnel can be one of the most difficult jobs a company faces in today’s competitive environment

Video Tips

5 Tips To Effective Hiring With Videos

According to research by CareerBuilder, job postings with videos have a 34% greater application rate. As videos continue to blow up year on year, here are 5 tips to making effective hiring campaigns, with videos.

Video Trends

How B2B Startups Are Killing It With Videos

Video marketing is without a doubt one of the hottest additions to any startup’s promotional toolset. According to studies, video is not only popular because everyone is doing it, but, more so, it is one of the most versatile and profitable digital marketing tactics accessible today.

Video Tips

5 video formats to localize your B2B business

Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security.

Video Tips

4 Inspiring B2B videos from 2021

Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers.

Video Tips

Nailing B2B sales outreach with videos

The truth is, the world of sales is continuously changing and a lot of sales reps find prospecting quite challenging. And since it is a vital part of your sales process, it’s absolutely imperative to make sure you have the right means to reach your potential clients.

Video Tips

3 Ways Videos Are Powering ABM

The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook.

Video Tips

Three Easy To Make Business Videos For Holiday Seasons

As the year comes to an end and teams get thinner with well-deserved breaks, does your marketing funnel start to attenuate? For businesses that value growth, staying ‘always-on’ is an incredible way to build customer retention and acquisition throughout the customer life cycle.

Interviews and Video Interviews - Red Bangle

Video Trends

The world has reinvented video interviews

When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.

Inspiration

5 tips to shooting a great interview

Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. There are a lot of variables to control, and you usually have only one chance to get it right, especially if you’re on a fixed time slot

Content Marketing

How To Build Hype: Teaser Videos And Leveraging FOMO

Hype is most often used right before a product or event launch, creating a sense of urgency that puts your output in a bubble, forcing your audience to focus on nothing else. Take some of the top players who are killing it with hype marketing

Knowledge

Virtual Shoots: Going from a marketing tool to a marketing hack

One of the most exciting and convenient developments in the world of video right now is the emergence of Virtual Shoots. We know that as a marketer, or an internal comms expert, you might have heard of this form of video making—especially during the time of social distancing—but you may not know exactly how much value you stand to leverage out of it.

Inspiration

6 Incredible Recruitment Videos To Attract, Hire And Retain Talent

‘Digital-first’ as a communication theory has contributed towards the evolutionary cycle of industries across the spectrum. The world of HR and recruitment has evolved phenomenally owing to this change in the last few decades. From social media’s increasing role in recruitment (think: both social media companies like LinkedIn, as well as the success of hiring campaigns on other social platforms) to internet businesses such as Glassdoor, being digital-first has been a defining factor within hiring strategies for some of the largest brands in the world.

Inspiration

6 of the most effective animated video styles for your marketing strategy

While COVID-19 has slowed down large-scale video production, how about a video format that the pandemic holds no sway over? A format that allows you an incredible amount of creative flexibility – one where the only limit is the one set by your imagination? Animated videos are the answer to a video marketing mix that will continue to drive value for your business.

Collab Feature

Red Bangle Collaborator In Focus: Hugo Leenhardt

Hugo Leenhardt is a 29 years old filmmaker from Paris, France. He has been making films in both Paris and Vietnam for the last 7 years. We’ve worked with Hugo twice now – once in Vietnam and once in Paris.

Content Marketing

Vlogging for Business – A Must Have in Your Marketing Mix

Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out the books of successful business vloggers such as Roberto Blake and Gary Vaynerchuck.

Tips

The 6Ws of a Good Video Brief

The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H.

Trends

The Best Ad Films of the Pandemic-Hit Year

The year 2020 is over but the pandemic continues. And so does working from home, avoiding crowds, maintaining social distance, and of course, the ubiquitous wearing of face masks.

Trends

3 Powerful Marketing Predictions For 2021

In today’s post-pandemic ‘new normal’ saying ‘digital marketing is at an all-time high’ is an absolute understatement. With massive growths in screen-time during the pandemic, businesses will continue to find value in a digital-first advertising strategy.

Trends

Welcome to the era of non-ad ad films

Let’s imagine you are scrolling on your newsfeed on Facebook and you come across a video. You start watching it, the story grips you and you are keen to find out what happens at the end. It is only in the last few seconds that you find out it was an advertisement and you go “What the…”. I don’t know about you, but these videos — let’s call them viral non-ad ads — are becoming a common phenomenon. Let me rephrase: more and more brands are trying to take this route (because who wouldn’t want their ad films to go viral) but only a few are succeeding in producing compelling narratives that reveal the brand at the very last second.

Content Marketing

To Troll Or Not To Troll – Is That Even a Question?

Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.

Trends

5 IPL ads we love

For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.

Tips

5 To-Dos For A Successful UGC Video Campaign

Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.

Tips

The complete video production cheat sheet you need for your business

In today’s day and age, people want dynamic content that’s short, crisp, and can be gobbled up on …

Inspiration

8 brands that leveraged cause marketing to go viral and gain popularity

Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.

Video Trends

Content Marketing – 4 Trends On What’s Changing And How

Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond.

Video Trends

Content That Can Help You Stimulate Demand Post COVID-19

When the world changes as rapidly as it does today, one of the greatest challenges businesses face is – staying relevant to the target audience. This is where using content to stimulate demand post COVID-19 comes into play. With regard to brands, long-term studies have shown us that the right approach during economic uncertainty is not to cut down on, but to increase your marketing spend.

Video Trends

Safe Video Production Protocols

We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.

Video Tips

Hacking Talking Head Videos

There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a new meaning. Brands – both big and small – are constantly relying on finding the safest ways to communicate with their customers and consumers.

Video Content as an investment during COVID-19

Why Video

Investing In Video Content During COVID-19?

What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?

Video Tips

5 ads that went viral and why we love them

Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.

Why Video

B2B Video Marketing Essentials

The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.

Inspiration

5 share-worthy B2B video case studies

Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).