Catch the buzz on videos
LEARN HOW TO LEVERAGE VIDEOS FOR GROWTH AND CATCH THE LATEST TRENDS IN VIDEOS ON THE RED BANGLE BLOG!
Knowledge
Transform Your Video Production with AI
Lights, camera, AI! Yes, you heard us right! With the rise of technology, artificial intelligence (AI) is revolutionizing …
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Careers
You’re Hired! How to Use Video Effectively for Hiring
Have you noticed how video resumes are now trending for job applications? This format is turning out to …
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Knowledge
Unleash The Power of Video to Showcase Your Company’s CSR Efforts
How can your brand enact a positive change, take a stand, or even shun stereotypes through your communication …
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Knowledge
Dos and Don’ts of Creating Sales Videos
In the world of marketing, a video can make or break an organisation’s sales record. This was especially …
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Inspiration
Crisis Control: How Video Can Help You Weather the Storm
Nothing could make a better preface for this piece, more than a quote from one of the greatest …
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Inspiration
The 6 Best Women’s Day Campaigns of 2023
Although we’ve evolved as a global society, when it comes to gender equality, it’s undeniable that we have …
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Inspiration
Marketing Videos of 2022 That Made A Splash
When one looks back at 2022, one feels that it signifies a lot of things. But more importantly, …
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Video Marketing
Videos That Work Brilliantly For Consumer Tech
Videos That Work Brilliantly For Consumer Tech Imagine running a Google search for a robotic vacuum cleaner that …
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Knowledge
Make Landing Pages Less Boring With Videos
Make Landing Pages Less Boring With Videos Landing pages. A marketing frontier that has been a tried and …
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Video Trends
Unique Christmas Ad Films and the Value of a Christmas Campaign
Unique Christmas Ad Films and the Value of a Christmas Campaign All good marketers know that successful advertising …
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Knowledge
The Ultimate Guide for Making YouTube Shorts
At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.
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LGBTQ
When Pride Videos Built Brand Goodwill
At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.
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Video Tips
4 Ways Your Brand Can Build Goodwill
At the India Pavilion at Cannes Film Festival’s Marche Du Films, a panel titled ‘Filming in India – A world of opportunities‘ discussed how India has become increasingly shooting-friendly after almost a decade of efforts and how ease in permissions has fuelled a boom in filming projects in the country – with the aim of sustaining this and turning India into one of the most coveted content producers.
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For Creators
Rejoice! Mirrorless Cameras Not Endangered Anymore
Until recently, mirrorless cameras were on the verge of extinction in the affordable camera world. But hey, look at that – Canon seems to be making an effort to save them. *and they all exclaimed with excitement* To make Canon’s mirrorless camera project more accessible, Canon is launching two cameras—the Canon EOS R7 and EOS R10—as well as additional lenses. In fact, I’d say it’s long overdue considering Canon’s demography mix. For the ones with tight budgets, Canon is a superhero.
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Video Tips
3 Videos To Win Customers At The Middle & Bottom Of The Funnel
If you brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is doing so, too.
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Video Tips
3 Types Of Videos To Boost Customer Acquisition
Video looks to be the future of content for numerous reasons. Customers love video. According to HubSpot, over 54% of consumers desire more brand video content. This tendency appears to be increasingly popular among younger people, which bodes well for video’s future.
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Video Tips
5 Ways Videos Can Help Drive Customer Acquisition
Acquiring the right customers and taking them through your marketing and sales funnel can be one of the most difficult jobs a company faces in today’s competitive environment
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Video Tips
5 Tips To Effective Hiring With Videos
According to research by CareerBuilder, job postings with videos have a 34% greater application rate. As videos continue to blow up year on year, here are 5 tips to making effective hiring campaigns, with videos.
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Video Trends
How B2B Startups Are Killing It With Videos
Video marketing is without a doubt one of the hottest additions to any startup’s promotional toolset. According to studies, video is not only popular because everyone is doing it, but, more so, it is one of the most versatile and profitable digital marketing tactics accessible today.
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Video Tips
5 video formats to localize your B2B business
Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security.
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Video Tips
4 Inspiring B2B videos from 2021
Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers.
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Video Tips
Nailing B2B sales outreach with videos
The truth is, the world of sales is continuously changing and a lot of sales reps find prospecting quite challenging. And since it is a vital part of your sales process, it’s absolutely imperative to make sure you have the right means to reach your potential clients.
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Video Tips
3 Ways Videos Are Powering ABM
The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook.
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Video Tips
Three Easy To Make Business Videos For Holiday Seasons
As the year comes to an end and teams get thinner with well-deserved breaks, does your marketing funnel start to attenuate? For businesses that value growth, staying ‘always-on’ is an incredible way to build customer retention and acquisition throughout the customer life cycle.
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Video Trends
The world has reinvented video interviews
When creating videos, few things come close to building a connection with the audience like a professionally produced video interview.
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Inspiration
5 tips to shooting a great interview
Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. There are a lot of variables to control, and you usually have only one chance to get it right, especially if you’re on a fixed time slot
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Content Marketing
How To Build Hype: Teaser Videos And Leveraging FOMO
Hype is most often used right before a product or event launch, creating a sense of urgency that puts your output in a bubble, forcing your audience to focus on nothing else. Take some of the top players who are killing it with hype marketing
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Knowledge
How to hack Virtual Shoots for marketing | Red Bangle
One of the most exciting and convenient developments in the world of video right now is the emergence of Virtual Shoots. We know that as a marketer, or an internal comms expert, you might have heard of this form of video making—especially during the time of social distancing—but you may not know exactly how much value you stand to leverage out of it.
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Inspiration
6 Incredible Recruitment Videos to watch now! | Red Bangle
‘Digital-first’ as a communication theory has contributed towards the evolutionary cycle of industries across the spectrum. The world of HR and recruitment has evolved phenomenally owing to this change in the last few decades. From social media’s increasing role in recruitment (think: both social media companies like LinkedIn, as well as the success of hiring campaigns on other social platforms) to internet businesses such as Glassdoor, being digital-first has been a defining factor within hiring strategies for some of the largest brands in the world.
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Inspiration
6 most effective animated videos for marketing
While COVID-19 has slowed down large-scale video production, how about a video format that the pandemic holds no sway over? A format that allows you an incredible amount of creative flexibility – one where the only limit is the one set by your imagination? Animated videos are the answer to a video marketing mix that will continue to drive value for your business.
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Collab Feature
Red Bangle Collaborator In Focus: Hugo Leenhardt
Hugo Leenhardt is a 29 years old filmmaker from Paris, France. He has been making films in both Paris and Vietnam for the last 7 years. We’ve worked with Hugo twice now – once in Vietnam and once in Paris.
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Content Marketing
Vlogging for Business – A Must Have in Your Marketing Mix
Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out the books of successful business vloggers such as Roberto Blake and Gary Vaynerchuck.
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Tips
The 6Ws of a Good Video Brief
The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H.
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Trends
The Best Ad Films of the Pandemic-Hit Year
The year 2020 is over but the pandemic continues. And so does working from home, avoiding crowds, maintaining social distance, and of course, the ubiquitous wearing of face masks.
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Trends
3 Powerful Marketing Predictions For 2021
In today’s post-pandemic ‘new normal’ saying ‘digital marketing is at an all-time high’ is an absolute understatement. With massive growths in screen-time during the pandemic, businesses will continue to find value in a digital-first advertising strategy.
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Content Marketing
To Troll Or Not To Troll – Is That Even a Question?
Marketing is hard. At an age where consumers are faced with a deluge of ads, marketers are racking their brains to figure out how to stand out. But, what seems harder than that is trying to navigate online trolls.
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Trends
5 IPL ads we love
For a lot of Indians, cricket is religion and Dhoni, a God. But IPL is not just another cricket format, is it? As a brand, the Indian Premier League signifies a lot more than a sporting event. It’s entertainment power packed with bold colors and theme songs. It’s glamorous, complete with cheerleaders and celebrities. But above all, it’s very Indian, with a core ideology. Much like Dream11’s tagline: Yehan sab same hai, yeh apna game hai, IPL too captures the essence of Gully cricket where everyone is the same. IPL belongs not to the star-studded players who’ve been bought for crores, but to the common man. It is that one brand in the country that brings glamour and etertainment close to its viewers. It’s no wonder that the IPL season is almost like a festival.
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Tips
5 To-Dos For A Successful UGC Video Campaign
Not only are UGC campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely to be watched by your consumers.
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Tips
Your complete video production cheat sheet | Red Bangle
In today’s day and age, people want dynamic content that’s short, crisp, and can be gobbled up on …
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Inspiration
8 brands that leveraged cause marketing and how | Red Bangle
Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.
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Video Trends
Content Marketing – 4 Trends On What’s Changing And How
Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond.
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Video Trends
Content That Can Help You Stimulate Demand Post COVID-19
When the world changes as rapidly as it does today, one of the greatest challenges businesses face is – staying relevant to the target audience. This is where using content to stimulate demand post COVID-19 comes into play. With regard to brands, long-term studies have shown us that the right approach during economic uncertainty is not to cut down on, but to increase your marketing spend.
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Video Trends
Safe Video Production Protocols
We look at this as an ‘essential personnel only’ kind of a situation. Most collaboration happens remotely and we restrict the size of the crew to be as lean as possible to ensure there isn’t unnecessary gathering of people during shoots.
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Video Tips
Hacking Talking Head Videos
There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a new meaning. Brands – both big and small – are constantly relying on finding the safest ways to communicate with their customers and consumers.
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Why Video
Investing In Video Content During COVID-19?
What implications does investing in Video Content have during COVID-19? What’s the best way to communicate with customers and what do brands need to be wary of?
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Video Tips
5 ads that went viral and why we love them
Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online.
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Why Video
B2B Video Marketing Essentials
The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content.
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Inspiration
5 share-worthy B2B video case studies
Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google).
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Featured
Our 19 Best Videos of 2019
This is a tad late, but whoever said it was too late for enthusiasm! So, here’s bringing you a class assortment of videos we produced in 2019.
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Knowledge
A – G about Making Videos
Running a business is no mean task. And as the Co-founder & Creative Director of a tech-enabled video …
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Knowledge
H – O about Making Videos
Hire the right crew This is a bit of a funny one, because how do you decide which …
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Knowledge
P – Z about Making Videos
Prove it with every video Even if you’ve done it before, often you have to prove it again. …
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Trends
Top Five Video Content Millennials are Consuming
Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about.
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Knowledge
How to write a great video brief
Write a great video brief The first step to a great video is a killer brief. Here’s our …
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